In the Investment Trends column of the Milwaukee Journal-Sentinel, Top-Down investment strategies are achieving positive results.
Read article on Top-Down Investing

 

Additional articles in the Milwaukee Journal Sentinel featuring Falcons Rock:
One is a fascinating story about a Mequon drug development company, which has a few of our clients as private investors.
Read article about our angel investors

 

Another features us in the Market Trends column: Strategy targets uncertain economy - and how Falcons Rock confronts specter of slow growth.
Read how we help clients get ready

 

We have recently been accredited by the Better Business Bureau of Wisconsin. Click on the BBB logo below to review our Reliability Report.

 

There is a great deal of debate in the investment industry regarding active vs. passive (indexing) investment management.  We researched this topic and the results might be surprising to you.  Please see our research paper on this subject...more

 

We have experienced interesting situations with our clients. To update you on our firm’s activities, check out examples of recent work we have done for our clients...more

Get quarterly market reviews direct from Falcons Rock President, Greg Wait.
Name *

Email*

We respect your privacy.
Get current quarterly market review newsletter


History & Purpose
 

The Origin of "Falcons Rock"

My mother's maiden name was Falkenstien, and her ancestors came from the Black Forest area of Germany. In German, Falkenstien means "falcon's rock" and more specifically refers to a mountainous perch for falcons. Our logo depicts an image of a mountain/rock in the breast of the falcon, surrounded by a compass.

It is imperative that clients have a clear understanding of all strategic decisions; therefore, our consulting and advisory services are non-discretionary and are communicated clearly with a common sense approach and understandable recommendations. Customized and unique investment strategies, based on an ongoing analysis of market fundamentals, are designed to be prudent, conservative over the short-term, and produce superior results over the long-term. Falcons Rock Investment Counsel, LLC utilizes a disciplined investment consulting process designed to provide structure and clarity for each client.

Our services are available "ala carte" or on an ongoing retainer basis. Clients often hire us to perform a specific level of analysis for them for which we may charge an hourly or flat project fee. Most of our clients hire us on a retainer basis to monitor their portfolio, recommend shifts in asset allocation strategies, conduct quarterly performance measurement and evaluation of money managers, and provide quarterly reporting. Typically, retained clients are charged fees based on a small percentage of investment assets.

Falcons Rock will work with clients to determine the most appropriate investment management structures for their specific situation, objectives, and size of portfolio. Investment analysis and recommendations may include:

  • Separately Managed Accounts
  • Mutual Funds
  • Exchange Traded Funds
  • Hedge Funds
  • Private Placements
  • Venture Capital
  • Other Investments

Falcons Rock Investment Counsel, LLC has secured institutional investment research and resources, including a variety of investment manager databases, used for analysis and performance measurement.  These resources are carefully selected from providers who do not directly manage money or engage in any other business that might compromise the integrity of data.

Our clients have included private families, small business owners, corporate executives, qualified retirement plans, trusts, endowments, foundations, and charitable organizations. Each client is unique, and we offer flexibility in the ways we work with them.