Prophecy Impact Investments Rebrands as Falcons Rock Impact Investments
In order to improve brand familiarity and better convey the environmental benefits, our sister company has been renamed. Visit the Falcons Rock Impact website to learn more about responsible investing and to start exploring your porfolio today.
Visit website.


What Plan Sponsors Need to Know About SRI Investing
This article from the International Foundation of Employee Benefit Plans defines the basics of SRI and highlights how retirement plan ficuciaries can implement the concept. Greg Wait of Falcons Rock gives offers his take on why it makes business sense.
Read August article.


Investing with Environmental & Social Impact.
In the cover story of their 2018 Guide to Wealth Management, the Milwaukee Business Journal interviewed Greg Wait of Falcons Rock to discuss the new definition of SRI, Sustainabile Responsible Impact investing, and the incresing number of clients making it a priority.
Read May article.


Companies’ Social Impact Increasingly Scrutinized by Investors.
Greg Wait of Falcons Rock gave his insight into the recent rise and benefits of socially responsible investing (SRI) for this BizTimes article from February 5th.
Read February article.


History Has Steered Folks to Environmental, Social and Governance Investing.
In this Milwaukee Journal Sentinel article from July 15th, Tom Saler explores socially responsible investing (SRI) and breaks down some recent high-profile examples.
Read July article.


New Firm Targets Socially Responsible Investors.
In this article from January 9th, Milwaukee Journal Sentinel reporter Kathleen Gallagher explores Greg Wait's launch of a new company that combines socially responsible investing and online investment advice.
Read January article.


Investment Trends, with insights by Greg Wait. In the Milwaukee Journal Sentinel's October 17th article, Kathleen Gallagher and Greg Wait discuss the recent rise of environmental, social and governance, or ESG investing. Greg provides insight into how reduced risk and improved returns are causing money managers to include ESG investing in their portfolios. Read October article.


Responsible Investing: Creating Financial and Non-Financial Value by Greg Wait. Do investors sacrifice returns in pursuit of their goal of advocating for a better world in which to live?
Learn more.


Ten-Year History of Investment Manager Performance by Greg Wait. As part of our process, we have conducted investment manager research and due diligence resulting in manager or fund recommendations to our clients. Here are our findings.


The month of September, 2013 marked the 10-year anniversary of Falcons Rock serving our clients and building relationships. We are grateful for all the years of friendship, loyalty, and support, and look forward to our next decade!


Investment Trends, with insights by Greg Wait. In the Milwaukee Journal Sentinel's July 20th article, Kathleen Gallagher and Greg Wait discuss the rising U.S. Treasury rates and using duration as a measure of risk. Greg's comments relate to whether we'll be "looking back on this short-term increase in yields as the warning shot for the much-anticipated longer-term rise in interest rates." Read July article.


Dec 9, 2012, Journal Sentinel's Kathleen Gallagher interviewed Greg Wait on current Investment Trends. Read the full article: "Low-quality stocks continue to provide strong returns."



Investment Trends column of Milwaukee Journal-Sentinel shows Top-Down investment strategies are achieving positive results.
Read article on Top-Down Investing


Additional articles in the Milwaukee Journal Sentinel featuring Falcons Rock:
One is a fascinating story about a Mequon drug development company, which has a few of our clients as private investors.
Read article about our angel investors


Another features us in the Market Trends column: Strategy targets uncertain economy - and how Falcons Rock confronts specter of slow growth.
Read how we help clients get ready


There is a great deal of debate in the investment industry regarding active vs. passive (indexing) investment management.  We researched this topic and the results might be surprising to you.  Please see our research paper on this subject...more


We have experienced interesting situations with our clients. To update you on our firm’s activities, check out examples of recent work we have done for our clients...more

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US SIF Member 2017

Stormy Events


2011 Quarter 1 Market Review

Spring has arrived in Wisconsin...which means cool (sometimes cold), windy, wet and sometimes threatening weather. I know this firsthand, as I am assistant coach of the Germantown High School boys tennis team and we have had two days of matches in which I was dressed in 3+ layers of clothing (including my winter coat one day) while the boys were trying to play in shorts and a t-shirt!

This sort of unpredictable weather is akin to the stormy events affecting the global economy during the first quarter of 2011. Political revolutions and civil wars across multiple countries in the Middle East, which may or may not signal the start of a global trend toward democratization, have raised concerns about worldwide oil supply during a period of increasing demand. A devastating earthquake and tsunami in Japan led to a nuclear disaster and created uncertainty about the use of nuclear power as an alternate energy source going forward. Locally, the political events and massive demonstrations in Madison, Wisconsin are indicative of pressures faced by municipalities around the country and have further deepened partisan ideology (which is unfortunate and unproductive, in my opinion).

Through all of these negative headlines (which could be perceived as "black swan" events), the global economy moved past the recovery stage and into expansion. While consumer confidence remains low in the U.S. and other developed countries (due to rising gas prices, depleted home prices, and a still high unemployment rate), the U.S. real GDP output recovered has now exceeded the output lost during the recession of 2007-2009. The recovery/expansion is now longer (8 quarters) than the recession (6 quarters). Global stock markets continue their relentless push forward, and the U.S. stock market is now up over 100% since the low point in March, 2009. In fact, small and mid cap U.S. stocks have now exceeded their values at the market peak in October, 2007.

How can all of this happen concurrently? Most professional investors began to realize in 2010 that the financial crises, while very damaging, is behind us. The swift (yet politically unpopular) actions of governments and the central banks helped preserve financial stability. Lending standards have eased, small business optimism is elevated, and corporate profits are very high. Interest rates and core inflation are low. Investors were too conservative in their asset allocations coming into 2011 and are rebalancing their portfolios (net inflows to stock funds and net outflows from bonds funds for the past 4 months), providing momentum to the stock market.

There are, of course, many questions regarding the future health of global economies. Headline inflation is creeping higher, with oil and food prices leading the way. Austerity measures are being initiated in some European countries, which could slow their economies. Many economists are now speculating the U.S. Fed will raise interest rates late this year to begin the fight against inflation, which can be a headwind for bond investors. Emerging markets economies are showing rapid growth, but their stock valuations have become relatively high. Of course, we continue to monitor current events and will suggest appropriate tweaks to your investment strategy as appropriate.

Download our Qtr 1 2011 Flash Report

As always, if you would like to meet with me to review your investment portfolio, please call Liz or me to arrange for an appointment.

Greg Wait, President of Falcons Rock

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