Prophecy Impact Investments Rebrands as Falcons Rock Impact Investments
In order to improve brand familiarity and better convey the environmental benefits, our sister company has been renamed. Visit the Falcons Rock Impact website to learn more about responsible investing and to start exploring your porfolio today.
Visit website.


What Plan Sponsors Need to Know About SRI Investing
This article from the International Foundation of Employee Benefit Plans defines the basics of SRI and highlights how retirement plan ficuciaries can implement the concept. Greg Wait of Falcons Rock gives offers his take on why it makes business sense.
Read August article.


Investing with Environmental & Social Impact.
In the cover story of their 2018 Guide to Wealth Management, the Milwaukee Business Journal interviewed Greg Wait of Falcons Rock to discuss the new definition of SRI, Sustainabile Responsible Impact investing, and the incresing number of clients making it a priority.
Read May article.


Companies’ Social Impact Increasingly Scrutinized by Investors.
Greg Wait of Falcons Rock gave his insight into the recent rise and benefits of socially responsible investing (SRI) for this BizTimes article from February 5th.
Read February article.


History Has Steered Folks to Environmental, Social and Governance Investing.
In this Milwaukee Journal Sentinel article from July 15th, Tom Saler explores socially responsible investing (SRI) and breaks down some recent high-profile examples.
Read July article.


New Firm Targets Socially Responsible Investors.
In this article from January 9th, Milwaukee Journal Sentinel reporter Kathleen Gallagher explores Greg Wait's launch of a new company that combines socially responsible investing and online investment advice.
Read January article.


Investment Trends, with insights by Greg Wait. In the Milwaukee Journal Sentinel's October 17th article, Kathleen Gallagher and Greg Wait discuss the recent rise of environmental, social and governance, or ESG investing. Greg provides insight into how reduced risk and improved returns are causing money managers to include ESG investing in their portfolios. Read October article.


Responsible Investing: Creating Financial and Non-Financial Value by Greg Wait. Do investors sacrifice returns in pursuit of their goal of advocating for a better world in which to live?
Learn more.


Ten-Year History of Investment Manager Performance by Greg Wait. As part of our process, we have conducted investment manager research and due diligence resulting in manager or fund recommendations to our clients. Here are our findings.


The month of September, 2013 marked the 10-year anniversary of Falcons Rock serving our clients and building relationships. We are grateful for all the years of friendship, loyalty, and support, and look forward to our next decade!


Investment Trends, with insights by Greg Wait. In the Milwaukee Journal Sentinel's July 20th article, Kathleen Gallagher and Greg Wait discuss the rising U.S. Treasury rates and using duration as a measure of risk. Greg's comments relate to whether we'll be "looking back on this short-term increase in yields as the warning shot for the much-anticipated longer-term rise in interest rates." Read July article.


Dec 9, 2012, Journal Sentinel's Kathleen Gallagher interviewedGreg Wait on current Investment Trends. Read the full article: "Low-quality stocks continue to provide strong returns."



Investment Trends column of Milwaukee Journal-Sentinel shows Top-Down investment strategies are achieving positive results.
Read article on Top-Down Investing


Additional articles in the Milwaukee Journal Sentinel featuring Falcons Rock:
One is a fascinating story about a Mequon drug development company, which has a few of our clients as private investors.
Read article about our angel investors


Another features us in the Market Trends column: Strategy targets uncertain economy - and how Falcons Rock confronts specter of slow growth.
Read how we help clients get ready


There is a great deal of debate in the investment industry regarding active vs. passive (indexing) investment management.  We researched this topic and the results might be surprising to you.  Please see our research paper on this subject...more


We have experienced interesting situations with our clients. To update you on our firm’s activities, check out examples of recent work we have done for our clients...more

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Investment Market Headlines


2011 Quarter 2 Market Review

Headlines you may have noticed...

  • Mideast Bristles at U.S. Policy
  • China’s Gold Intake: Like Sending Oil to Saudis
  • Euro Suffers on Greek Woes
  • Few Easy Choices for Fed in Wake of Jobs Report
  • Oil Prices Climb
  • Stock Swoon Sets Summer’s Stage
  • Commodities Could Boost Stocks
  • Treasury Bears See Rally Turning After Big Selloff
  • Sights Set on Grand Debt Deal
  • Debt Talks Back to Square One
  • Brewers Offense Quieted as Interleague Woes Continue

OK, I had to throw that last one in just for fun. All the other headlines could be found in the Wall Street Journal over the past few months. We have CNN "Headline News,", and "headline inflation." I wonder how many of us simply read the headlines of our favorite periodical or website and don't dig very deep into the story behind them. We live in a fast-paced society that leaves little time for in-depth reading...we want information fast and we want it now!

It is no wonder how today's investors can be confused. Reading headlines alone can provide incredibly conflicting information, often in as little as one day's time. Even those who are curious and try to deeply digest all of the relevant issues of our political and economic society cannot possibly have a true understanding of the multiple layers of cause and effect of specific outcomes. Most people only read stories that concur with their own beliefs. Yet, there are multitudes of "experts" in the world today...from the journalists, to politicians, to talk-show hosts, to our neighbors and friends.

It is very difficult to be an expert at anything. It can certainly be accomplished by people who devote their life to a specific cause or trade, but not many can be an expert in multiple disciplines. Take for example, a WSJ headline from this morning: Tough Era for 'Macro' Funds. Macro-focused managers generally hunt among global financial markets in search of opportunities created by big-picture economic, fiscal and political trends.

It would seem that today's markets would be ideal based on themes that everyone apparently agrees on, such as the European debt crisis and the U.S. economic woes. Even when events play out as predicted, the markets haven't responded the way many had expected. For example, the euro has risen against the dollar even as the European debt crisis has worsened. How about the macro managers who jumped on a bet that prices of long-term Treasuries would fall after positive U.S. economic news in the first quarter? So far, they have lost on this bet, as the second quarter saw an economic "soft patch" and, despite political bickering over raising the debt ceiling, Treasuries rallied. The HFRX Macro Index had a year-to-date return of -2.2%, while the S&P 500 Index gained 5%.

I think predictions on the markets, economies, and politics can make for interesting cocktail party conversation, but making investment decisions based on reading headlines is not good practice.

Download our Qtr 2 2011 Flash Report

It is a privilege to have you as a client of Falcons Rock.

Greg Wait, President of Falcons Rock

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