Prophecy Impact Investments Rebrands as Falcons Rock Impact Investments
In order to improve brand familiarity and better convey the environmental benefits, our sister company has been renamed. Visit the Falcons Rock Impact website to learn more about responsible investing and to start exploring your porfolio today.
Visit website.


What Plan Sponsors Need to Know About SRI Investing
This article from the International Foundation of Employee Benefit Plans defines the basics of SRI and highlights how retirement plan ficuciaries can implement the concept. Greg Wait of Falcons Rock gives offers his take on why it makes business sense.
Read August article.


Investing with Environmental & Social Impact.
In the cover story of their 2018 Guide to Wealth Management, the Milwaukee Business Journal interviewed Greg Wait of Falcons Rock to discuss the new definition of SRI, Sustainabile Responsible Impact investing, and the incresing number of clients making it a priority.
Read May article.


Companies’ Social Impact Increasingly Scrutinized by Investors.
Greg Wait of Falcons Rock gave his insight into the recent rise and benefits of socially responsible investing (SRI) for this BizTimes article from February 5th.
Read February article.


History Has Steered Folks to Environmental, Social and Governance Investing.
In this Milwaukee Journal Sentinel article from July 15th, Tom Saler explores socially responsible investing (SRI) and breaks down some recent high-profile examples.
Read July article.


New Firm Targets Socially Responsible Investors.
In this article from January 9th, Milwaukee Journal Sentinel reporter Kathleen Gallagher explores Greg Wait's launch of a new company that combines socially responsible investing and online investment advice.
Read January article.


Investment Trends, with insights by Greg Wait. In the Milwaukee Journal Sentinel's October 17th article, Kathleen Gallagher and Greg Wait discuss the recent rise of environmental, social and governance, or ESG investing. Greg provides insight into how reduced risk and improved returns are causing money managers to include ESG investing in their portfolios. Read October article.


Responsible Investing: Creating Financial and Non-Financial Value by Greg Wait. Do investors sacrifice returns in pursuit of their goal of advocating for a better world in which to live?
Learn more.


Ten-Year History of Investment Manager Performance by Greg Wait. As part of our process, we have conducted investment manager research and due diligence resulting in manager or fund recommendations to our clients. Here are our findings.


The month of September, 2013 marked the 10-year anniversary of Falcons Rock serving our clients and building relationships. We are grateful for all the years of friendship, loyalty, and support, and look forward to our next decade!


Investment Trends, with insights by Greg Wait. In the Milwaukee Journal Sentinel's July 20th article, Kathleen Gallagher and Greg Wait discuss the rising U.S. Treasury rates and using duration as a measure of risk. Greg's comments relate to whether we'll be "looking back on this short-term increase in yields as the warning shot for the much-anticipated longer-term rise in interest rates." Read July article.


Dec 9, 2012, Journal Sentinel's Kathleen Gallagher interviewed Greg Wait on current Investment Trends. Read the full article: "Low-quality stocks continue to provide strong returns."



Investment Trends column of Milwaukee Journal-Sentinel shows Top-Down investment strategies are achieving positive results.
Read article on Top-Down Investing


Additional articles in the Milwaukee Journal Sentinel featuring Falcons Rock:
One is a fascinating story about a Mequon drug development company, which has a few of our clients as private investors.
Read article about our angel investors


Another features us in the Market Trends column: Strategy targets uncertain economy - and how Falcons Rock confronts specter of slow growth.
Read how we help clients get ready


There is a great deal of debate in the investment industry regarding active vs. passive (indexing) investment management.  We researched this topic and the results might be surprising to you.  Please see our research paper on this subject...more


We have experienced interesting situations with our clients. To update you on our firm’s activities, check out examples of recent work we have done for our clients...more

Get quarterly market reviews direct from Falcons Rock President, Greg Wait.

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US SIF Member 2017



2011 Quarter 3 Market Review

In September 2011, "Moneyball" premiered in movie theaters around the country. Having read the book by Michael Lewis back in 2004 and being a big baseball fan, I was quite interested in seeing the movie...and it did not disappoint! Brad Pitt plays the role of Billy Beane, the General Manager of the Oakland A's , who utilized carefully interpreted player statistics, rather than conventional baseball scouting methods, to build a team that won over 100 games in two consecutive seasons (2001-2002) despite having the lowest player payroll in the Major Leagues.

While Brad Pitt might draw ladies to the theaters, I am most interested in the economic concepts behind the process used by Billy Beane to compete successfully in an industry where the deck is stacked against the "small market" teams.

Billy Beane' Economic concepts applied to baseball scouting

Beane and his staff compiled and analyzed mounds of player data to determine which statistics are most critical for a team to win baseball games over the course of a long (162-game) season. He concluded that certain players were "undervalued" by other baseball GMs and, considering he had relatively little money to use for payroll, those were the players that he traded for and signed to build his ballclub. The success of his team was not due to the way a player looked when he played, but rather due to the collective results of the players on the team.

There are myriads of comparisons to Billy Beane's approach to building a baseball team and the investment markets. What might appear to be a good investment to many people, based on the over-hyped investment media, is often not appropriate in a portfolio. By the time a security is revealed to the public as a great investment, its price is probably overvalued. When building a portfolio of stocks, professional money managers are typically as concerned with the price of a company's stock (value relative to earnings, cash flows, etc.) as they are with a company's stated growth expectations.

History reveals other counter-intuitive results:

  • A country's GDP (Gross Domestic Product) does not correlate to its stock market returns
  • A country's GDP does not correlate to its bond market returns
  • Tax rates do not correlate to stock market returns
  • High beta (systematic risk) stocks have underperformed low beta stocks

Ultimately, a carefully selected portfolio of complimentary stocks provides investors with the best chance of outperforming the market over time. A well-diversified portfolio comprised of stocks, bonds, and cash can reduce volatility in the short-term, while improving the odds of achieving long-term investor objectives.

Just like Billy Beane, we rely on statistical analysis to determine the appropriate investment strategies and to seek out the most reliable money managers for our clients. Media hype does not enter into our equation...things are often not as they seem!

The third quarter of 2011 was a rough one for investors in the world stock markets, but relatively good for fixed income investors, as we witnessed a "flight to safety." Here are the returns for selected market indices for Q3 2011 (as stated in U.S. dollars):

Index Returns for 3rd Quarter 2011

Heightened concerns about the European debt crisis, and the inability of politicians around the world to act decisively to solve problems, raised fear and doubt during the quarter. Uncertainty once again stalled business activity and consumer spending in the U.S. Consumer confidence is now near the low levels last seen in 2008. Congressional approval ratings (only 13%) are at the lowest level on record and unemployment remains stubbornly high. Housing remains in the doldrums and most developed countries currently have massive budget deficits and debt

The macro economic outlook is decidedly bleak. However, the "tug of war" continues between negative macro sentiment and positive micro factors (such as fundamental stock analysis). After-tax corporate profits are at the highest level on record (for large companies), corporate balance sheets are very strong with record levels of cash, and dividends are on the rise. The current Price/Earnings ratios for U.S. large cap stocks are 30% "cheaper" than their 20-year historical average. The S&P 500 Earnings Yield (9.5%) is significantly higher than the Moody's Baa Corporate Bond Yield (5.2%).

So, where do we go from here? In the short-term, it is always difficult to predict. Who would have thought that, after Standard & Poor's downgraded its debt ratings for the U.S. Government that investors would have poured money into U.S. Treasury Bonds (which occurred in abundance in the third quarter)? In the long-term, we will continue to emphasize well-balanced diversified portfolios to help mitigate risk, and like Billy Beane, will look for mispriced opportunities to add value.

It is a privilege to have you as a client of Falcons Rock.

Greg Wait, President of Falcons Rock

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