Prophecy Impact Investments Rebrands as Falcons Rock Impact Investments
In order to improve brand familiarity and better convey the environmental benefits, our sister company has been renamed. Visit the Falcons Rock Impact website to learn more about responsible investing and to start exploring your porfolio today.
Visit website.


What Plan Sponsors Need to Know About SRI Investing
This article from the International Foundation of Employee Benefit Plans defines the basics of SRI and highlights how retirement plan ficuciaries can implement the concept. Greg Wait of Falcons Rock gives offers his take on why it makes business sense.
Read August article.


Investing with Environmental & Social Impact.
In the cover story of their 2018 Guide to Wealth Management, the Milwaukee Business Journal interviewed Greg Wait of Falcons Rock to discuss the new definition of SRI, Sustainabile Responsible Impact investing, and the incresing number of clients making it a priority.
Read May article.


Companies’ Social Impact Increasingly Scrutinized by Investors.
Greg Wait of Falcons Rock gave his insight into the recent rise and benefits of socially responsible investing (SRI) for this BizTimes article from February 5th.
Read February article.


History Has Steered Folks to Environmental, Social and Governance Investing.
In this Milwaukee Journal Sentinel article from July 15th, Tom Saler explores socially responsible investing (SRI) and breaks down some recent high-profile examples.
Read July article.


New Firm Targets Socially Responsible Investors.
In this article from January 9th, Milwaukee Journal Sentinel reporter Kathleen Gallagher explores Greg Wait's launch of a new company that combines socially responsible investing and online investment advice.
Read January article.


Investment Trends, with insights by Greg Wait. In the Milwaukee Journal Sentinel's October 17th article, Kathleen Gallagher and Greg Wait discuss the recent rise of environmental, social and governance, or ESG investing. Greg provides insight into how reduced risk and improved returns are causing money managers to include ESG investing in their portfolios. Read October article.


Responsible Investing: Creating Financial and Non-Financial Value by Greg Wait. Do investors sacrifice returns in pursuit of their goal of advocating for a better world in which to live?
Learn more.


Ten-Year History of Investment Manager Performance by Greg Wait. As part of our process, we have conducted investment manager research and due diligence resulting in manager or fund recommendations to our clients. Here are our findings.


The month of September, 2013 marked the 10-year anniversary of Falcons Rock serving our clients and building relationships. We are grateful for all the years of friendship, loyalty, and support, and look forward to our next decade!


Investment Trends, with insights by Greg Wait. In the Milwaukee Journal Sentinel's July 20th article, Kathleen Gallagher and Greg Wait discuss the rising U.S. Treasury rates and using duration as a measure of risk. Greg's comments relate to whether we'll be "looking back on this short-term increase in yields as the warning shot for the much-anticipated longer-term rise in interest rates." Read July article.


Dec 9, 2012, Journal Sentinel's Kathleen Gallagher interviewed Greg Wait on current Investment Trends. Read the full article: "Low-quality stocks continue to provide strong returns."



Investment Trends column of Milwaukee Journal-Sentinel shows Top-Down investment strategies are achieving positive results.
Read article on Top-Down Investing


Additional articles in the Milwaukee Journal Sentinel featuring Falcons Rock:
One is a fascinating story about a Mequon drug development company, which has a few of our clients as private investors.
Read article about our angel investors


Another features us in the Market Trends column: Strategy targets uncertain economy - and how Falcons Rock confronts specter of slow growth.
Read how we help clients get ready


There is a great deal of debate in the investment industry regarding active vs. passive (indexing) investment management.  We researched this topic and the results might be surprising to you.  Please see our research paper on this subject...more


We have experienced interesting situations with our clients. To update you on our firm’s activities, check out examples of recent work we have done for our clients...more

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US SIF Member 2017

History and Purpose


Soaring Falcon shows its wingspan and power The Origin of "Falcons Rock"

My mother's maiden name was Falkenstien, and her ancestors came from the Black Forest area of Germany. In German, Falkenstien means "falcon's rock" and more specifically refers to a mountainous perch for falcons. Our logo depicts an image of a mountain/rock in the breast of the falcon, surrounded by a compass.

Our Purpose

Custom Investment Strategies
with a Common-Sense Approach

We believe that it's imperative for our clients to have a clear understanding of all strategic decisions. To facilitate their awareness and comprehension, our consulting and advisory services are non-discretionary and communicated clearly ― with a common sense approach and understandable recommendations.

Customized and unique investment strategies, based on an ongoing analysis of market fundamentals, are designed to be prudent, conservative over the short-term, and produce superior results over the long-term. Falcons Rock Investment Counsel utilizes a disciplined investment consulting process designed to provide structure and clarity for each client.

Ala Carte or Retainer Basis

Our services are available "ala carte" or on an ongoing retainer basis. Clients often hire us to perform a specific level of analysis for them for which we may charge an hourly or flat project fee. Most of our clients hire us on a retainer basis to monitor their portfolio, recommend shifts in asset allocation strategies, conduct quarterly performance measurement and evaluation of money managers, and provide quarterly reporting. Typically, retained clients are charged fees based on a small percentage of investment assets.

Falcons Rock will work with clients to determine the most appropriate investment management structures for their specific situation, objectives and size of portfolio.

Investment analysis and recommendations may include:

  • Separately Managed Accounts
  • Mutual Funds
  • Exchange Traded Funds
  • Hedge Funds
  • Private Placements
  • Venture Capital
  • Other Investments

Falcons Rock Investment Counsel, LLC has secured institutional investment research and resources, including a variety of investment manager databases, used for analysis and performance measurement.  These resources are carefully selected from providers who do not directly manage money or engage in any other business that might compromise the integrity of data.

Our clients have included private families, small business owners, corporate executives, qualified retirement plans, trusts, endowments, foundations, and charitable organizations. Each client is unique, and we offer flexibility in the ways we work with them.