Prophecy Impact Investments Rebrands as Falcons Rock Impact Investments
In order to improve brand familiarity and better convey the environmental benefits, our sister company has been renamed. Visit the Falcons Rock Impact website to learn more about responsible investing and to start exploring your porfolio today.
Visit website.


What Plan Sponsors Need to Know About SRI Investing
This article from the International Foundation of Employee Benefit Plans defines the basics of SRI and highlights how retirement plan ficuciaries can implement the concept. Greg Wait of Falcons Rock gives offers his take on why it makes business sense.
Read August article.


Investing with Environmental & Social Impact.
In the cover story of their 2018 Guide to Wealth Management, the Milwaukee Business Journal interviewed Greg Wait of Falcons Rock to discuss the new definition of SRI, Sustainabile Responsible Impact investing, and the incresing number of clients making it a priority.
Read May article.


Companies’ Social Impact Increasingly Scrutinized by Investors.
Greg Wait of Falcons Rock gave his insight into the recent rise and benefits of socially responsible investing (SRI) for this BizTimes article from February 5th.
Read February article.


History Has Steered Folks to Environmental, Social and Governance Investing.
In this Milwaukee Journal Sentinel article from July 15th, Tom Saler explores socially responsible investing (SRI) and breaks down some recent high-profile examples.
Read July article.


New Firm Targets Socially Responsible Investors.
In this article from January 9th, Milwaukee Journal Sentinel reporter Kathleen Gallagher explores Greg Wait's launch of a new company that combines socially responsible investing and online investment advice.
Read January article.


Investment Trends, with insights by Greg Wait. In the Milwaukee Journal Sentinel's October 17th article, Kathleen Gallagher and Greg Wait discuss the recent rise of environmental, social and governance, or ESG investing. Greg provides insight into how reduced risk and improved returns are causing money managers to include ESG investing in their portfolios. Read October article.


Responsible Investing: Creating Financial and Non-Financial Value by Greg Wait. Do investors sacrifice returns in pursuit of their goal of advocating for a better world in which to live?
Learn more.


Ten-Year History of Investment Manager Performance by Greg Wait. As part of our process, we have conducted investment manager research and due diligence resulting in manager or fund recommendations to our clients. Here are our findings.


The month of September, 2013 marked the 10-year anniversary of Falcons Rock serving our clients and building relationships. We are grateful for all the years of friendship, loyalty, and support, and look forward to our next decade!


Investment Trends, with insights by Greg Wait. In the Milwaukee Journal Sentinel's July 20th article, Kathleen Gallagher and Greg Wait discuss the rising U.S. Treasury rates and using duration as a measure of risk. Greg's comments relate to whether we'll be "looking back on this short-term increase in yields as the warning shot for the much-anticipated longer-term rise in interest rates." Read July article.


Dec 9, 2012, Journal Sentinel's Kathleen Gallagher interviewed Greg Wait on current Investment Trends. Read the full article: "Low-quality stocks continue to provide strong returns."


Investment Trends column of Milwaukee Journal-Sentinel shows Top-Down investment strategies are achieving notable positive results.
Read article on Top-Down Investing


Additional articles in the Milwaukee Journal Sentinel featuring Falcons Rock:
One is a fascinating story about a Mequon drug development company, which has a few of our clients as private investors.
Read article about our angel investors


Another features us in the Market Trends column: Strategy targets uncertain economy - and how Falcons Rock confronts specter of slow growth.
Read how we help clients get ready


There is a great deal of debate in the investment industry regarding active vs. passive (indexing) investment management.  We researched this topic and the results might be surprising to you.  Please see our research paper on this subject...more


We have experienced interesting situations with our clients. To update you on our firm’s activities, check out examples of recent work we have done for our clients...more

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US SIF Member 2017

Investment Research Articles


Responsible Investing: Creating Financial and Non-Financial Value

Responsible Investing is a growing discipline used by professional investment managers that incorporates Environmental, Social and Governance (ESG) criteria in the process of security selection. Historically referred to as “Socially Responsible Investing,” this approach has been around for decades; however, the question persists: do investors sacrifice returns in pursuit of their goal of advocating for a better world in which to live?

Read full article

Ten-Year History of Investment Manager Performance

This past September, our firm celebrated ten years of assisting institutional and family clients with their investment portfolios. Falcons Rock offers a wide variety of investment consulting services, which broadly include:

  • Analysis of Current Investment Position
  • Design of Optimal Portfolio
  • Formalize Investment Policy
  • Implementation of Investment Program
  • Ongoing Supervision

Read full article

Why Hire an Investment Consultant? 

There are many investment terms that are tossed about which can be confusing to a typical investor. I have been reminded recently that a seemingly simple term, “Investment Advisor,” can mean different things to different people. Professionals in our industry use labels such as Investment Advisor, Financial Planner, Financial Advisor, Financial Consultant, and Investment Manager to try to neatly describe what they do for a living. Often, a client misunderstands the label or believes that all investment professionals provide the same service. Do you know the differences?

Read full article

Active Investment Managerment during Severe Bear Market periodsThe Death of Active Investment Management?

Over the years, there has been a strong case made for passive investment management, and a proliferation of products such as index mutual funds and exchange-traded funds (ETFs).  The appeal of index funds is easy to understand.  Why pay higher fees for active management when, in theory, a small percentage of these products actually outperform an index?  Investors have just experienced the worst 10-year period in the history of the stock market…so how did active management fare versus the indexes during this brutal market?  The results might surprise you.

Read the Full Article...

The Target 401(k) Plan: A Results-Based Model

Journal of Pension Benefits, Autumn 2006. In order to accentuate the positive attributes of our 401(k) system, yet improve on its shortcomings by incorporating elements of traditional pension plans, we present a results-oriented plan design referred to as the Target 401(k) Plan. A results-based approach will better assist our nation's workforce in achieving adequate retirement security.

Click here to view article


In 2004, Governor Doyle signed Uniform Prudent Investor Act for Wisconsin fiduciary responsibilitiesReport on Wisconsin Act 264,
The Uniform Prudent Investors Act — UPIA

On April 15, 2004, Governor Doyle signed into law a bill that sets general standards for fiduciaries and allows them greater flexibility when choosing investments. This bill, known as the Uniform Prudent Investor Act, mandates that individuals responsible for trust accounts will be judged on the basis of the performance of the total portfolio, allows them to delegate investment decisions, and requires them to consider the tax consequences of investment decisions.

Read the Full Report for details


Words to Live (Invest) By

Check out our growing collection of Investment-related quotations: Investment Quotes