In the Investment Trends column of the Milwaukee Journal-Sentinel, Top-Down investment strategies are achieving positive results.
Read article on Top-Down Investing

 

Additional articles in the Milwaukee Journal Sentinel featuring Falcons Rock:
One is a fascinating story about a Mequon drug development company, which has a few of our clients as private investors.
Read article about our angel investors

 

Another features us in the Market Trends column: Strategy targets uncertain economy - and how Falcons Rock confronts specter of slow growth.
Read how we help clients get ready

 

We have recently been accredited by the Better Business Bureau of Wisconsin. Click on the BBB logo below to review our Reliability Report.

 

There is a great deal of debate in the investment industry regarding active vs. passive (indexing) investment management.  We researched this topic and the results might be surprising to you.  Please see our research paper on this subject...more

 

We have experienced interesting situations with our clients. To update you on our firm’s activities, check out examples of recent work we have done for our clients...more

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Better Business Bureau accredits Falcons Rock with Reliability Report

Welcome to Falcons Rock

Falcons Rock Investment Counsel, LLC was created to provide advisory services to select individuals, the charitable organizations they donate to, the businesses they own, and the qualified retirement plans they sponsor. Our firm is dedicated to helping clients achieve their financial aspirations, and to do so with honesty,
integrity, and care.

Falcons Rock offers completely independent, fee-only investment planning and consulting services. We are paid by our clients for the services we provide, not by a brokerage firm, bank, insurance company, or money manager for products sold!

 

Our website explains the various consulting processes and services available to our clients. In the end, however, the primary product of Falcons Rock Investment Counsel is trust, combined with investment expertise.

It is my pledge that all clients and referrals will be treated with dignity and respect, and will ultimately benefit from our advice.

Gregory D. Wait, CEBS
President


ConsultingServices/
Investment Philosophy:

  • RetainedConsulting/
    Advisory Services
  • One-time Projects
    more...


Private Client
Investor Services:

  • Investment Planning
    Analysis
  • Coordination with
    Other Professional Advisors
    more...


Institutional
Investor Services:

  • Investment Manager/
    Service Provider
    Searches
  • Performance Measurement and Evaluation
    more...


The Target
401(k) Plan:

  • Results-based Design
  • Enhanced Participant
    Experience
    more...